Rogers has said that he aspires for Action Button Entertainment to make games that share his preferred gaming styles and his hobbies. After six months of hiatus and working at a social games company, Rogers rekindled development and the team finished the Ziggurat, which was released in February 2012. Andrew Toups converted a soundtrack created by Rogers's rock band into an 8-bit soundtrack. Rogers contacted an Internet acquaintance who had previously mocked up a design idea from Rogers's Kotaku column, programmer Michael Kerwin, who came through with a rough draft within a week. Rogers said the team was convinced by his design document-this game would become Ziggurat. In mid 2011, Rogers decided to work on an iPhone game for a few weeks as a break from a larger project. Rogers put out a call for artists on Twitter with a submissions request of "fan art of the Japanese box art of Phantasy Star II", and Action Button artist Brent Porter replied in under an hour with an entry Rogers called "incredible".
He decided that he could not make the game alone.
The team formed during the development of Ziggurat, which began with an idea Rogers had while playing Angry Birds about pushing back a swarm of bats by shooting projectiles at them. Their games are consistently "simple" in their aesthetics and controls. The studio consists of Tim Rogers, Brent Porter, Michael Kerwin, and Nicholas Wasilewski, who have built all of the studio's four games from Ziggurat through Videoball. Action Button Entertainment was founded by Tim Rogers.
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